Over 40 Years Ago...

A tiny store called Pam Lerner Jewelry stood on the corner of Beacon and Centre Street in Newton Center, above what was once Brigham’s Ice Cream. As a 25 year old girl from New York, Pam began her career in the jewelry business selling gold chains and her own jewelry to women who were sitting next to her in the beauty parlor. Her keen sense of style led others to demand the pieces she wore and she was happy to sell them right then and there.

After several years on her own, a very pregnant Pam enlisted her brother George’s help and quickly the small shop assumed a much larger life and was renamed Pageo.

Together in business for over 40 years, the brother and sister duo now have three Pageo boutiques. The original shop in Newton Center has moved twice, yet still stands just around the corner from where first opened. Twenty years ago, the pair opened their second store in Nantucket. It sits tucked between historic buildings on Main street,  island’s busiest street. The shop is a favorite of locals, guests of the islands, and is repeatedly visited by artists, actors, and musicians. Ten years ago marked the opening of a third location on Boston’s world